Sift iOS App Icon: 2012

Created some app icons for Wordnik, a startup in San Mateo, for an app they were creating called Sift. Sift was to be a content discovery app. The hot air balloon was a perfect metaphor for the journey one takes when learning about a subject. Like a hot air balloon you start out with a view point that is rather small in scope. The longer one progresses in their understanding of the subject the broader their viewpoint becomes. Such is the experience one has on a hot air balloon ride. The hot air balloon construction was also a play off of the action of sifting through pages such as a book or articles. The materials used in the app icon was to make the app feel inviting and non-threatening.